Tell a Story to Go with your Work



Mrs. Owl Gets Rose for Honorable Mention

 I think that by letting your work tell a story or telling a story to go with your work captivates your customer audience and keeps them in your shop just a little longer. 

In the case of this articulated Owl necklace "Mrs. Owl Gets Rose for Honorable Mention" I tell a story to go with my work.

Your visitors will enjoy going to your Etsy shop just for the sheer pleasure of the visit, even if they might not purchase anything at that moment, they will love your shop and may at the very least heart your item or shop and come back.  They might also be inclined to visit your other items to see what you wrote in your descriptions.

When customers do searches on Etsy and use the "All Items" feature they might use search terms that are more theme oriented other than just what might be used for the tags and materials. 

"Mrs. Owl", as an example, when searched for under "All Items" brings up several owls with female personalities and cute whimsical features. 

This way of searching can be more helpful than the other ways in the Etsy search pull down menu because the tags are mostly used to describe the basics and get used up really fast. Other searches that my Mrs. Owl comes up in because of the story are "honorable mention" and "pageant".  Who knows maybe she will end up being an award for someone in her exact predicament!

The description that I used not only describes the owl necklace I made but tells a story so the reader knows that this is also a two part story which draws the consumer to possibly look at my sold items to see part one. 

Make a Pendant From a Briolette

Make a Pendant From a Briolette Experiment with Hammering for Different Effects

I made this pendant with a beautiful big deep ruby red faceted glass briolette but this is just an idea. You pick your own briolette and metals and beads to use. My briolette measures 25mm long and 18mm in diameter.

A bright 5mm dimpled brass bead accents this pendant and pretty filigree bead caps. The accent bead you use will need to have a hole large enough to accommodate 20 gauge wire doubled. The bead caps can't be so big that they stick out past the edges of the briolette. When you bend the wire up they need to lay flat and fit snug. Experiment.

To Create this lovely Deep Red Faceted Glass Briolette Pendant I used 20 gauge wire because this briolette is heavy. You decide what you need. I threaded the side drilled holes with the wire and took the ends of the wire and added vintage style filigree bead caps and made sure they laid flat against the briolette. I then brought the wire ends up through a 5mm dimpled shiny brass bead. The doubled brass wire was made into a sturdy double loop with about a 3mm opening. Tip - When you wrap a double loop try to keep the wires side by side when you make the loops and wraps. Stick the point of the round pliars through the loop to shape it and align the loops. If you carefully lay your wrapped loops on a metal block you can hammer the wraps and the loops to make a faceted look or just leave it plain. Be careful to not hit your accent bead. Twisted wire would look very nice, too.

The pendant hangs from a Hammered Brass 10mm Jump Ring. I took a link from a big 10mm round chain and hammered it to make my jump ring. Hammering really changes the look of jump rings and chain links. Make sure they keep their shape when you hammer them so the ends meet properly. You might have to bend and align.